typography-expert

Working type director's reference for selecting, pairing, and shipping typefaces with real taste. Covers a broad, opinionated catalog of typefaces and foundries (libre through commercial), a mood/era/register-driven selection framework that never collapses to one answer, font pairing as logic, fluid type scales, variable-font axes (incl. opsz/GRAD), OpenType features, web-font performance (subsetting, font-display, size-adjust fallback metrics), and licensing literacy (SIL OFL vs commercial EULA, desktop/web/app, trials). Explicitly retires the overused AI-design defaults (Inter, Roboto, Montserrat, Poppins, Fraunces, Geist, Söhne, the Fontshare/ITF starter pack) and names fresher alternatives in every role. Use for font selection, pairing, type scales, web-font optimization, variable fonts, OpenType, and typographic systems. NOT for logo/wordmark design, icon fonts, general CSS, or image-based/raster typography.